How To Avoid Bad Advertisement Design
Nobody wants to spend money on print advertisements to find they’re poorly designed. That is why we’re going to give you some simple tips today. While design companies might promise you the earth, some never quite deliver on their end of the deal. Of course, many business owners will accept that and use a different specialist next time around. However, we think you can reduce the chances of a bad advertisement design by following our advice.
There is no guarantee the ideas below will work for your company so it's always best to consult a print and design house. Even so, from our experience they tend to make a significant difference. You’ve got nothing to lose by taking a look, right?
Give a thorough brief. That is by far the most important thing you can do to receive a good design. At the end of the day, even the best minds in the industry can only work from your directions. So, think long and hard about all the elements you’d like to include. Only then will you cover all the bases. If all else fails search for a printers help pages to assist graphic designers - these will add value to your advertising resources.
Ask to see previous work. All professional designers will keep a copy of their portfolio handy. You might be able to see pictures on their website, but getting in touch should remedy the issue if you can’t.
Consider your audience. If your products or services are marketed towards a younger audience, using images from 1950s Hollywood movies isn’t going to work in your favour. We’re sure you can see what we’re getting at.
Good luck creating the most stunning and responsive design possible!
How To Go About Finding An Amazing Printer...
No matter what kind of company you run, finding a good designer to create stunning advertisements should be a top priority. There are many places online where you can find listings, so making the first move shouldn’t be too difficult. That said, you need to think long and hard about the designer you choose. With that in mind, here are some things you might want to look out for…
A strong portfolio
Every designer worth their salt will have an extensive portfolio available for your perusal. Take advantage of that by making sure you browse thoroughly through previously completed work. If you notice anything within their portfolio that seems shoddy, move onto your next candidate.
Positive feedback / testimonials
If a designer is good, he will have lots of positive feedback and testimonials from previous clients. This information should be available to you, so take a read through. You will be able to tell from the wording if the clients were happy with the completed job.
A good understanding of your requirements
Of course, there’s nothing stopping you from getting in touch with your potential designers and having a little chat. Tell them what you want your banner advertisements to say, and what kind of results you’re expecting. Once you’ve done this, listen to their ideas to find out whether or not you’re on the same page.
Presuming you find a designer that still seems to fit the bill after all that, we would advise you to take a shot. What have you got to lose?